The Cleaning Company

Project Requirement & Planning

When the client approached us, they were facing serious limitations with their existing online presence. Their website was traditional in appearance, lacked modern aesthetics, and was not optimized for search engines. Most importantly, it was not yielding enough leads or bookings, which was a major concern for their business growth.

Our initial discovery sessions revealed the need for a complete digital transformation. We planned to design a brand-new, modern, and responsive website with a strong focus on user experience. We aimed to simplify the entire booking process and introduce a user-friendly flow for customers to request services. SEO was another critical component, as the client wanted to be found on search engines for terms related to their cleaning and housekeeping services. The goal was to build a digital experience that was not only beautiful but also functional and growth-driven.

Challenges

The primary challenges included an outdated layout that did not support current user behavior, and the lack of a clear booking process that could guide users toward conversion. The website wasn’t responsive, which meant a large number of mobile users were dropping off due to poor usability. There was no integrated booking system, making it difficult for customers to schedule services in advance. On top of this, the website had very poor SEO - there were no proper meta titles, descriptions, or headers, and the content was not keyword-optimized. Additionally, there was no consideration for non-tech-savvy users who might struggle with complex online forms.

Our Solution

We took a 360-degree approach to transform their digital presence. Starting with the design, we created a modern, clean, and professional layout that not only reflected the brand's commitment to cleanliness and hygiene but also delivered a smooth browsing experience. The UI/UX design was created in Figma with a focus on clear call-to-actions and a seamless user journey. We ensured the website was fully responsive and optimized to work effortlessly across all devices, including desktops, tablets, and smartphones. One of the core features we implemented was an intuitive booking system that allows users to select the services they need, choose a preferred date, and submit a request - all in a few clicks.
Understanding the client's audience, we introduced different types of contact forms to suit various user preferences. For users who are less familiar with online technology or prefer human assistance, we designed a simplified form that could be quickly filled out. This form triggers a backend notification, allowing The Cleaning Company team to reach out directly via phone to complete the service booking.

We carried out a comprehensive SEO overhaul, rewriting website content with targeted keywords, optimizing meta tags, enhancing page speed, and implementing structured data. The user journey was further enhanced by placing clear navigation links and incorporating trust-building elements like testimonials and service guarantees.

Result & Impact

The impact was significant. Post-launch, the website began generating around 100 to 200 high-quality leads each month. The Cleaning Company experienced a notable increase in customer inquiries and online bookings. Their improved SEO performance helped them rank for key phrases such as “housekeeping services near me,” “sofa cleaning at home,” and similar high-intent keywords. Overall, the client witnessed a substantial improvement in visibility, engagement, and conversions - all thanks to a carefully planned and well-executed digital revamp.