Marketing Automation
Lead-Nurture Flows That Keep Working After Launch
Automated email, lifecycle and lead-nurture flows that keep working after the campaign launch is over.
Our Process
Reviewing your current customer lifecycle to find where automation adds the most value.
Designing the specific automated sequences - welcome, abandoned cart, re-engagement - that fit your business.
Building the flows in your existing marketing platform or recommending one if you don't have one yet.
A/B testing key variables before flows go fully live.
Ongoing performance review, refining flows based on real open and conversion rates.
Still sending welcome emails manually, one at a time? Let's automate the repeatable ones.
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Marketing Automation Services We Offer
Email Lifecycle Flows
Welcome series, abandoned cart and re-engagement automation.
Lead Scoring & Segmentation
So the right message reaches the right person at the right time.
Platform Integration
CRM and marketing platform integration, in the tool you already use.
A/B Testing
Testing subject lines, send times and content for continuous improvement.
Why Choose Infigrity for Marketing Automation?
Starts With the Highest-Return Flow
For most businesses that's a welcome series and, for e-commerce, an abandoned cart flow - we build there first, not everywhere at once.
Works Inside Your Existing Platform
HubSpot, Mailchimp, Klaviyo or similar - we build within your existing tool rather than pushing a migration you don't need.
Frees Your Team for Editorial Work
Automation handles the repeatable, trigger-based sends so your team can focus manual effort on campaigns that need an editorial touch.
Measured on Revenue, Not Just Opens
Conversion and revenue attributable to each flow, tracked separately from your general email performance.
More in Digital Marketing
Digital Marketing
SEO, paid campaigns, content and marketing automation, run by one team that already knows your product instead of a separate agency for each channel. We report on what moved a number, not just what shipped. If a channel isn't working, we say so before you keep paying for it.
Learn more→Search Engine Optimisation
We fix the technical issues holding your site back first, then build the keyword and content strategy on a foundation that can actually rank. No guaranteed-rankings promises - just the process (technical fixes, content, links) that reliably moves visibility over time.
Learn more→Generative Engine Optimization
Making sure your brand shows up when AI assistants and answer engines summarise an answer, not just search results.
Learn more→Social Media Management
We plan and run your social channels against a real content calendar, not a burst of posts followed by a month of silence. Copy and visuals match your brand voice, and we manage the platforms your audience is actually on - not every platform at once.
Learn more→Performance Marketing
We run paid search and social campaigns against the numbers that actually matter to your business - leads, revenue, signups - not just traffic and impressions. If a channel isn't earning its budget, we tell you before you keep paying for it.
Learn more→Content Marketing
We write content around the questions your audience is already asking, not topics picked at random. Every piece is built to support SEO and give a real answer - and we track whether it's actually bringing in traffic and leads, not just publishing and hoping.
Learn more→Analytics
Attribution and reporting that tells you which channels are actually driving results.
Learn more→Frequently Asked Questions
HubSpot, Mailchimp, Klaviyo and similar platforms - we can work within your existing tool or recommend one if you're starting from scratch, based on your budget and complexity needs.
For most businesses, a welcome series and (for e-commerce) an abandoned cart flow deliver the fastest return - we usually start there before building out more complex lifecycle automation.
It handles the repeatable, trigger-based sends (welcome, abandonment, re-engagement) so your team can focus manual effort on campaigns and newsletters that need a more editorial touch.
Open rates and click-through are a start, but the real metric is conversion or revenue attributable to each flow - tracked separately from your general email performance.
Related Services
Performance Marketing
We run paid search and social campaigns against the numbers that actually matter to your business - leads, revenue, signups - not just traffic and impressions. If a channel isn't earning its budget, we tell you before you keep paying for it.
Learn more→Analytics
Attribution and reporting that tells you which channels are actually driving results.
Learn more→Commerce Experience
Storefront and checkout design that reduces friction at every step between browsing and buying.
Learn more→
